KPT (HEC) stands for Higher Education Consultants who are part of Gilland Group (formerly Singo Group).
This institution was founded in 2003 by Gilland Group to channel its social activities (social commitment to education) participate actively in educating the nation.
Establishment KPT also encouraged to participate actively implement Act 20 of 2003 of the Republic of Indonesia on The National Education System. Particularly given the opportunity to actively participate in the community who have limited time and limited funds to enhance their formal education (higher education) a dignified and quality.
As is known, that the universities in developed countries can focus on improving the quality of education and his teaching, because they are not preoccupied with marketing for new admissions, nor preoccupied by funding the teaching and learning activities. These roles are managed by other institutions in the form of consultants in collaboration with associated colleges.
Here is one of the roles KPT/HEC (Higher Education Consultants) in Indonesia, which is working with Private Higher Education (PTS) so that they can focus on improving the quality of education and teaching. Because the marketing activities for new admissions and funding teaching and learning activities undertaken by the KPT.
Since a few years ago, began to appear different kind of consultant that is similar to KPT/HEC. To ascertain whether or not the KPT, can contact Tel. 021 - 8762002, 8759869, 29097114, 8759829 Fax. 021 - 8760072 Mobile 0817 9854203, 0815 14578119
Or come to KPT Head Office :
Jl. Bumi Sentosa Raya Blok A3 No.3, A1 No. 5 - 8
Perum. Bumi Sentosa, Cibinong, Jawa Barat 16912.
Based on the results of the study / research KPT, that:
73% of regular program students choose candidates based PTS "image" that the PTS has been embedded in him since a long time, and only 27% of prospective students who choose the regular program PTS based on "current information".
In contrast, only 32% of P2K prospective students who chose PTS based on "image" PTS, and 68% of P2K prospective students choose PTS based on "current information" that he received. . . . . ➡
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As described in the section About KPT, that in the administration of the Employee Class Program (P2K/ECP) or with other names such as Officials Class, Special Regular Program, etc.; PTS in collaboration with KPT, which in outline:
» PTS focus on improving the quality of education and teaching P2K.
» KPT focus on marketing and financing the implementation of P2K.
KPT and PTS (Private Universities) cooperation, marked by the signing of the MOU by their respective leaders, on behalf of their respective institutions.
Once completed the signing of the MOU, KPT immediately began to carry out marketing activities related to PTS P2K, which entire marketing financed KPT appropriate "Social Commitment" Gilland Group. So PTS can really focus beginning of the semester preparing academic activities, and the next semester PTS can focus on improving the quality of education and teaching in the Employee Class.
For the initial marketing costs a minimum of IDR 600 million - IDR 2.3 billion, depending on the level of difficulty of marketing, the number of study programs, prospects or absence of related courses, high-low PTS-related imagery in the community, the high-low cost of study, whether or not strategic PTS location (whether or not the location is hard to reach communities PTS), least attractive physical plant associated PTS, PTS complete absence of facilities, accreditation, etc.
All costs are borne by KPT (subsidized Gilland Group), is used for marketing expenses for 4 - 7 months (depending on difficulty level marketing).
The more expensive the cost of education, it is necessary which the greater marketing costs. The lower the prospect department, the higher the cost of marketing. PTS increasingly difficult to reach locations, then the greater the marketing costs to be incurred. And so on.
Cost comparison internet and non internet marketing, generally 5 versus 1 to 2.1, which is 5 to internet and from 1 to 2.1 for non-internet (dependent market share or customers who will be targeted, both primary consumers and secondary consumers).
Initial marketing activities KPT such as preparing P2K Secretariat in PTS as well as prepare the environment around the secretariat so that is really ready "to welcome new students P2K".
At the same time, the cost of education and their design and management methods installment payment receipt (software, hardware, and humanware); reexamine the results of market research to determine the corresponding PTS . . . ➡ see all
The main objective of establishment in accordance KPT, which participate actively educate the nation. Then KPT no secret of marketing strategies used, and will be described herein, including the basic concept; hoping to become the input for those who are / will be engaged in the field of marketing.
There an illustration of the Robert T. Kiyosaki, as follows.
A professor asked the class, "How many of you can cook a better hamburger than McDonald's?" almost all of the students raised their hands.
The professor then asked again, "So, if most of you can cook a better hamburger, how McDonald's could make more money than you?"
The professor then added: "It's not McDonald's making the best and most delicious hamburgers for individuals, but they are the best in the present (packing) hamburger so favored by many people at the same time and in accordance with the best way to sell it".
The professor added: "Money does not go into business with the best products or services, the money flowing into the business with the best leaders and the best management team, especially the best marketing management team".
Illustration (dialogue) above shows how important marketing strategies and understand the tastes of the market, how important best leaders and best marketing management team.
In terms of marketing strategy for the implementation of P2K (Employee Class Program) on Private Higher Education (PTS), there are 3 marketing strategies that interact; that make consumers be willing to learn : and a desire to continue their education so that want to contact and/or want to go : later make want to register to prospective students, and finally want herregistrasi was a student.
To three marketing strategies that made the Higher Education Consultants (KPT) as follows, please click below .
Gilland Group is a group of companies (PT. Gilland Ganesha, PT. Kreasi Pranata Terpadu, Yayasan Kebangkitan Pendidikan Indonesia (YKPI), CV. Indragung, CV. Laris, CV. Flamboyan, etc.) which is engaged in the field of Network Website (Internet), advertising, Marketing, Livestock, Villa, etc.. While social activities (social commitments education) Gilland Group actively participate in educating the nation, channeled through its divisions namely KPT (Higher Education Consultants) and YKPI.
Currently owned by Gilland Group web network consists of 3.129 domain (with 231 thousand sub per domain so that = 722,8 million websites) berada dalam 207 pieces of high-quality server; with the average number of clicks to date 17.668.054 clicks/day (204,5 clicks/sec).
Gradually the number of clicks / sec as well as the number of servers of high quality improved and developed, and the development of social networking civitasbook.com, cangkok.com search engines, and e-learning (distance/online learning) that is integrated with the rest of our Domain and connected with the rest of PTS (private universities / private colleges) in Indonesia in cooperation with us.
Last updated/processed dated May 16, 2024 at 20:40:36
KPT Head Office (Konsultan Pendidikan Tinggi)
Jl. Bumi Sentosa Raya Blok A3 No.3, A1 No. 5 - 8, Perum. Bumi Sentosa,
Cibinong, Jawa Barat 16912, Indonesia
This institution was founded in 2003 by Gilland Group to channel its social activities (social commitment to education) participate actively in educating the nation.
Here is one of the roles KPT/HEC (Higher Education Consultants) in Indonesia, which is working with Private Higher Education (PTS) so that they can focus on improving the quality of education and teaching. Because the marketing activities for new admissions and funding teaching and learning activities undertaken by the KPT.
The more expensive the cost of education, it is necessary which the greater marketing costs. The lower the prospect department, the higher the cost of marketing. PTS increasingly difficult to reach locations, then the greater the marketing costs to be incurred. And so on.
Illustration (dialogue) above shows how important marketing strategies and understand the tastes of the market, how important best leaders and best marketing management team.
